Transportation Agency Recruiting and Public Relations

Digital Transformation through Transportation Agency Recruiting and Public Relations

Public Sector (Federal, State, and Local) Transportation Agencies must be adept at leveraging Social Media and other forms of new age interaction to connect with travelers. Effective use of these new forms of communication can have a direct impact on the ability for Public Sector (Federal, State, and Local) Transportation Agencies to attract and recruit new employees as well as conduct public relations communications with travelers to improve the traveler experience. Embracing a single system that can accomplish all of these objectives will greatly benefit the organization in system simplicity and reuse.

Traditionally the distribution of personalized content on social media channels has been cost prohibitive and time consuming, resulting in the need for a single “one size fits all” messaging strategy. However, One size fits all does not work for recruiting or public relations. Iternal’s software will allow Public Sector (Federal, State, and Local) Transportation Agencies to dynamically build highly targeted and personalized social media and public relations materials in any major media format that can be distributed to a specific state, region, demographic, or other subset of targeted individuals to maximize the message impact and resonance.

Public Sector (Federal, State, and Local) Transportation Agencies will be able to benefit from a more tailored and personalized recruiting strategy which can focus on specific reasons a Citizen would desire to work for the Public Sector (Federal, State, and Local) Transportation Agencies based on cultural background, desire to serve our country, etc. Additionally public relations can be improved by rapidly responding to complaints / challenger / topics on social media to ensure travelers feel taken care of. Iternal’s software makes it easy to scale the effectiveness of assembling high quality, on-brand, and approved content at mass scale.

  • Combine Iternal’s software with a rules or logic engine to provide instructions to Iternal’s software on what content should be generated, in what media format, and using which sets of data. The instructions can be infinitely customized to address the need for flexibility in a variety of situations, from collection user input questionnaires, to generating documents as part of automated workflows and more.
  • Unify, aggregate, and curate data in all major media formats (Text, images, video, audio, slides) across a vast number of data sources and allow for the reuse and re-purposing of applicable data;
  • Generate content in whatever media format will be most effective for communicating a specific message.
  • IdeaBlock Modular Components of content allow for highly detailed metadata and tagging to be applied at the IdeaBlock level, which results in greater tagging accuracy and usefulness. Advanced tagging can be utilized in other AI and Machine Learning use cases for generation of new content (passenger communications, reporting, training, etc), analytics, or other forms of data processing.
  • IdeaBlock Modular Components make mixing and matching different pieces of content incredibly easy, maximizing the ability to reuse materials across multiple situations while remaining highly focused and personalized to each instance of use.
  • IdeaBlock Modular Components reside in a data hierarchy. This allows the information to be reused when needed while also allowing flexibility. Such change would not impact any other modular component in the hierarchy – maximizing reusability.
  • Establish an inheritance based framework for structured and unstructured data organization that drastically eliminates duplicate and redundant content by a factor of approx. 3x depending on the use case;
  • Iternal’s software programmatically builds all major media formats using AI, Automation, and Templates and therefore can complete work much faster than a human, accelerating the ability to produce highly complex media formats such as videos, reports, audio / podcasts, graphic designed brochures, and other forms of media.
  • Templatization allows for the standardization of output to a specific form and structure and maps that structure to IdeaBlock Modular Components.
  • Templates which are fed from IdeaBlocks benefit from the flexibility of where that data comes from, API, Internally Stored Data, External Databases,
  • Custom Input Form, etc. This dramatically accelerates the ability to produce compliant outputs in a variety of media formats.
  • Translate content in any major media format (text, slides, audio, video, Adobe InDesign) into any foreign language with the click of a button
  • Align and manage many different versions and variations of content across languages and cultures
  • Provide a streamlined pipeline for the automation of translations into many languages and locales
  • Streamline and accelerate the approval processes associated with sharing of information because the data can be easily segmented and analyzed with rich metadata;
  • Accelerate approvals, changes, updates, and other modifications to constantly evolving content in the applicable foreign language;

DESIGNED FOR GOVERNMENT AGENCIES

Public sector organizations face unique challenges to accomplish complex missions with limited resources. Public sector leaders engaged in transformation embrace Iternal Technologies’ solutions when they want to serve, support, and communicate with citizens more effectively, achieve higher academic standards, and effectively achieve strategic mission objectives.

NEXT GENERATION AGENCY FUSION

Iternal’s software platform transforms Government Agencies (Federal, State, Local) and Education (Higher Ed, K-12) by automating the curation, assembly, and production, of key accurate, up-to-date, and compliant information, content, knowledge, date, and subject matter expertise, across all foreign languages.

ITERNAL IDEA MEDIA FORMAT CAPABILITIES

SECURITY BUILT FOR SCALE™

Security has been a fundamental priority from day one. Hosted on AWS GovCloud or on premises using AWS Outpost, our technology was designed using industry leading architecture and security principals to ensure your most valuable information is safe and secure, and the security was built for scale.

Why use Iternal for your Agency’s Digital Transformation?

Instant Information, Content, Knowledge, and Data Control

Iternal’s patent-pending software can near-instantly generate any major file format with the click of a single button and enables organizations to more effectively create, collaborate, organize, update and share content across all media major types — text, slides, audio, and video. In minutes, Government Agencies can rapidly build highly tailored videos, slide decks, proposals, webinars, podcasts, and other forms of media to reach users and Government personnel across a variety of use cases.

Highly Scalable APIs

Through a set of easy to integrate Application Program Interfaces (APIs) Iternal’s software can communicate with other existing technology systems to send and receive information and deliver content to other systems when and where it is needed. APIs are flexible/agnostic for both data input and output in all major media formats (text, slides, audio, video, images, etc).

Rapid Response Changes

Iternal’s software allows any organization to create weekly, daily, or even hourly changes to your messages at a global level and have updates propagate out instantaneously to all systems. One of the key advances of Iternal’s software is the system’s ability to manage Modular Components® of information, content, and knowledge (also known as “IdeaBlocks®”) in any major media format. The modularity of IdeaBlocks enables for substantial advances in reusability, lifecycle management, and elimination of substantial information duplication and redundancy.

Easy to Use

Simplicity is a core focus, and demonstrated by the average ramp-up speed for daily users being as short as a 10 minute online training video. More robust training is available to project or program managers via a Video On-demand 4 hour end-to-end comprehensive training course.

Supports 508 Compliant Communications

Iternal recognizes the importance of Section 508 Standards for Citizen communications. Iternal’s software can support Government Agencies in the delivery of 508 compliant communications via materials in various media types including visual and audio which meets or exceed the digital accessibility requirements outlined in Section 508 of the Rehabilitation Act of 1973, as amended (29 U.S.C. §794d), and the United States Access Board’s Revised Section 508 Standards.

Use Cases Performance Metrics

≈16x

Velocity Acceleration

≈13.4 Hours

Saved per Output Automated

≈92%

Reduction in Time

$10

Avg. per Hour of Effort Automated

  • Existing materials can be converted into modular components at a rate of 1 paragraph per minute if manual, faster using AI; Written from scratch a paragraph of information can be created in less than 5 – 15 minutes depending on length and complexity.
  • 3X average Reduction in duplication and redundant data
  • 15 minutes of time savings (average) for each time an IdeaBlock (container for media – text, images, video, audio, etc) is re-used
  • The average IdeaBlock paragraph can be reviewed and updated in between 5 – 15 minutes depending on length and complexity.
  • Personalized Email Campaigns: An analysis of our customer base shows an average reduction in time of 85% to generate an output in this format. Automation through Iternal’s software results in an average time savings of 5.66 hours per output in this format, and an average work product acceleration of 6x the legacy method.
  • Slide Decks: An analysis of our customer base shows an average reduction in time of 95% to generate an output in this format. Automation through Iternal’s software results in an average time savings of 5.75 hours per output in this format, and an average work product acceleration of 20x the legacy method.
  • Social Media Posts: An analysis of our customer base shows an average reduction in time of 70% to generate an output in this format. Automation through Iternal’s software results in an average time savings of 0.23 hours per output in this format, and an average work product acceleration of 3x the legacy method.
  • Short Form Written Materials: An analysis of our customer base shows an average reduction in time of 80% to generate an output in this format. Automation through Iternal’s software results in an average time savings of 0.4 hours per output in this format, and an average work product acceleration of 5x the legacy method.
  • Depending on the complexity of your internal language translation processes, we have seen an approval acceleration of between 2x and 10x the legacy methods by leveraging reuse of content and simplified modular components that make translations easier due to the streamlined workflow within Iternal’s software.
    Hyper-personalized Video Content: An analysis of our customer base shows an average reduction in time of 97% to generate an output in this format. Automation through Iternal’s software results in an average time savings of 3.65 hours per output in this format, and an average work product acceleration of 33x the legacy method.
    Depending on the complexity of your internal approval processes, we have seen an approval acceleration of between 2x and 10x the legacy methods by leveraging reuse of content and simplified modular components that make review and approval easier due to less material to review each iteration.

Our Partners

MASSIVE Outcomes® in weeks, not years.

Digital Transformation Use Cases for Federal, State, and Local Government Agencies

Cross-agency Use Cases

Numerous digital transformation use cases exist that can be applied to all types of government agencies, from Defense, Agriculture, Intelligence, and beyond. Iternal’s software platform transforms Government Agencies (Federal, State, Local) and Education (Higher Ed, K-12) by automating the curation, assembly, and production, of key accurate, up-to-date, and compliant information, content, knowledge, date, and subject matter expertise, across all foreign languages.

Transportation Agency Use Cases

Transportation Agencies such as the United States Transportation Security Agency (TSA), or their state and international equivalents prioritize passenger safety and security. Iternal’s software platform can support many passenger and traveler specific use cases which can streamline and optimize the traveler experience and reduce the operational load of the transportation safety officers.